Travis Willard
Chief Product and Technology Officer
Travis Willard is Chief Product and Technology Officer at IMA® (Institute of Management Accountants), where he leads the organization’s global product, technology, and innovation strategy. In this enterprise-wide role, Travis oversees the modernization of IMA’s digital infrastructure, spearheads platform transformation efforts, and drives the development of credentialing and learning solutions aligned with the future of work. He is responsible for unifying member experiences across touchpoints, launching new business models, and evolving IMA’s competency frameworks to reflect emerging technologies and global workforce needs.
Travis joined IMA as Senior Vice President of Product and Innovation, where he led the successful launch of IMA’s B2B platform and laid the foundation for the organization’s broader digital transformation. Today, he plays a critical leadership role in repositioning IMA for long-term growth, member-centric value delivery, and global relevance in the accounting and finance profession.
Prior to IMA, Travis served as Chief Product Officer at Southern New Hampshire University, where he led cross-functional teams in product development, user experience, and academic innovation, helping scale one of the largest online institutions in the U.S. He previously held executive roles including Vice President of Product and Strategy at PowerSchool, where he helped launch the Unified Classroom platform, and President and COO of itslearning, a Norwegian LMS provider, where he led U.S. market expansion.
His earlier experience includes serving as Head of Platforms at Houghton Mifflin Harcourt in Dublin, Ireland, and as Deputy Superintendent and Chief Technology Officer for the Georgia Department of Education. His career, which began in engineering, reflects a consistent focus on driving innovation at the intersection of education, technology, and strategy.
Outside of work, Travis is a passionate advocate for the neurodiversity movement. He holds a bachelor’s degree in management and an MBA in information systems from Mercer University’s Stetson School of Business and Economics.
Travis joined IMA as Senior Vice President of Product and Innovation, where he led the successful launch of IMA’s B2B platform and laid the foundation for the organization’s broader digital transformation. Today, he plays a critical leadership role in repositioning IMA for long-term growth, member-centric value delivery, and global relevance in the accounting and finance profession.
Prior to IMA, Travis served as Chief Product Officer at Southern New Hampshire University, where he led cross-functional teams in product development, user experience, and academic innovation, helping scale one of the largest online institutions in the U.S. He previously held executive roles including Vice President of Product and Strategy at PowerSchool, where he helped launch the Unified Classroom platform, and President and COO of itslearning, a Norwegian LMS provider, where he led U.S. market expansion.
His earlier experience includes serving as Head of Platforms at Houghton Mifflin Harcourt in Dublin, Ireland, and as Deputy Superintendent and Chief Technology Officer for the Georgia Department of Education. His career, which began in engineering, reflects a consistent focus on driving innovation at the intersection of education, technology, and strategy.
Outside of work, Travis is a passionate advocate for the neurodiversity movement. He holds a bachelor’s degree in management and an MBA in information systems from Mercer University’s Stetson School of Business and Economics.
